Embarking on a website refresh is a wonderful opportunity to showcase the very best of what your business offers right now. It tells a story that is current and relevant. This is the most powerful way it can resonate with those reading it. Anything else is cutting corners, and you don’t want others thinking you are a corners-cutter.
“A new website can be a lot like a new beginning to an old story. You get to craft a current snapshot of your business – your latest-greatest for site visitors that positions your brand in the now, not the past.”
WHAT’S OLD IS NOT NEW
C’mon. What’s old is old. That tired old website isn’t fooling anyone. We’re all web-savvy these days and can tell when a website looks or acts like it was built forever ago and not been tended to since. It reflects poorly on your business as a whole, communicating to site visitors that you haven’t the time or bandwidth to mind your internal informational mechanisms.
Websites are some of the worst offenders of this – persisting for years past a useful expiration date in remaining on the world wide web with outdated words and images. Yes, your seven-year-old headshot does make you look younger. You were younger. But what does that say when today you show up for a meeting looking like your ‘now’ self? Is there something wrong with your ‘now’ self that you don’t have a current photo of it?
SHINY AND NEW
Everyone appreciates perusing a website that is up to date and provides a fresh view of a business. It helps us to know what services we can still rely on to help us with our needs, and what new skills and talents have been acquired that will contribute value (to ourselves and those we will refer to you).
Don’t feet drag or lollygag on it – call Six Degrees Studio and let’s make it happen. We’ll surprise you with how fun and streamlined the process will be. You’ll feel a wonderful new energy start to happen in your business as a result. What better result is there?